YOCTO
Klaviyo Elite Partner: retention, churn and LTV for DTC subscription brands
Klaviyo Elite Partner and Platinum Tier Loop partner for DTC and subscription brands in health, wellness, supplements, food and drink and beauty. We run the email, SMS and subscription programs that cut churn, recover failed payments and grow lifetime value.
United States · Europe · Canada · North America
About YOCTO
YOCTO is a Klaviyo Elite Partner and a Platinum Tier Loop Subscriptions Partner, running retention and lifecycle marketing for DTC subscription brands. We work with $5M to $150M brands, mostly in the US and UK, in health, wellness, supplements, food and drink, beauty and pet.
What we run inside Loop: cancellation flows and the save offers behind them; failed payment recovery and dunning, because a card decline is not a decision to leave; offer and frequency design, including intro pricing, step-downs, prepaid and bundled terms; and the customer portal, with upsells, swaps and a rewards ladder timed to the orders where churn spikes.
What we run in Klaviyo: welcome, cart and checkout, post-purchase, replenishment, winback and reactivation, subscriber onboarding and second-order programs. SMS and cross-channel lifecycle automation. Deliverability, segmentation and list health. Conversion rate optimization on offers, pop-ups and post-purchase. Loop events feed Klaviyo, so subscribers, one-time buyers and lapsed subscribers never get the same message. We also migrate brands onto Loop from other subscription platforms, and onto Klaviyo from other email platforms.
How we decide what to build: the LTV Parthenon framework breaks customer lifetime value into three pillars and nine measurable numbers. Every campaign, flow and offer must move one of the nine, or it does not ship. We report on cohorts, repeat purchase rate, second-order rate, subscriber churn and LTV.
Why YOCTO: retention first, not campaign blast. If your growth depends on repeat purchases, subscriptions and lifetime value rather than acquisition alone, that is all we do.
At a glance
LANGUAGE
- English
INDUSTRIES SERVED
- Beauty
- Consumer Goods & Services
- Food & Drink
- Health & Fitness
- Home & Garden
- Pet & Animals
- Sports
- Vaping & CBD
SERVICES
- Consulting / Strategy
- Conversion Rate Optimization
- Email Marketing
- Subscription Management
CATEGORIES
- Analytics
- Cart Abandonment
- Customer Retention
- Email Service Provider
- Loyalty
- Marketing
- Rewards & Memberships
- SMS
- Upselling and Cross-selling
Services & Expertise
- Klaviyo Elite Partner: the top tier of Klaviyo's agency partner program, focused only on retention and lifecycle.
- Platinum Tier Loop Subscriptions Partner: we build and run the subscription program inside Loop, not just the email around it.
- Cancellation flows and save offers: rebuilt around why subscribers actually leave, with the benefits pages and offers behind them.
- Failed payment recovery and dunning: pre-billing reminders and recovery sequences for the churn that is a card problem, not a decision.
- Klaviyo flows and campaigns: welcome, cart and checkout, post-purchase, replenishment, winback and reactivation, written, designed and shipped.
- SMS and cross-channel lifecycle: one calendar across email, SMS and the subscription program, so a customer gets one conversation.
- Subscription growth: higher take-rate, longer duration, prepaid and bundle terms, and frequencies matched to real consumption.
- Conversion rate optimization: offers, pop-ups and post-purchase, tested on repeat purchase rate rather than first-order conversion alone.
- Deliverability, segmentation and list health: sending reputation, suppression and the segment logic underneath every flow.
- Cohort and LTV reporting: the LTV Parthenon framework, three pillars broken into nine measurable numbers, reported every month.
- Platform migrations: onto Klaviyo from Mailchimp, Omnisend, Listrak, Attentive or Braze, and onto Loop from other subscription platforms. We work daily in Loop, Recharge and Skio.
Use Cases
Cut subscription churn
We rebuild the cancellation flow and the save offers behind it, then fix the dunning and failed payment recovery that gets recorded as churn but is really a card problem.
Turn one-time buyers into subscribers
We use Klaviyo segmentation and post-purchase offers to move repeat one-time buyers onto a subscription, at the frequency their real consumption supports rather than a default 30 days.
Migrate to Loop without losing retention
We move the subscription program onto Loop and rebuild the Klaviyo flows on Loop's subscription events, so upcoming order, failed payment and cancellation messaging keeps running right through the switch.
Grow LTV from the second order
We close the gap between first and second order with onboarding, replenishment timing and post-purchase offers, then report on cohorts and repeat purchase rate rather than open rates.
Integration Details
We work in Loop and Klaviyo as one system. Loop's Klaviyo integration pushes subscription events into Klaviyo as metrics: subscription created, upcoming order, order skipped or swapped, payment failed, subscription cancelled and subscription reactivated. We build flows on those events rather than on generic Shopify triggers, so upcoming order reminders, pre-billing notices, failed payment recovery and cancellation winbacks are timed to the subscription rather than to the last order. We split audiences on Loop subscription status, so active subscribers, one-time buyers and lapsed subscribers never receive the same campaign, and we reconcile Loop's own notifications against the Klaviyo flows so nobody is messaged twice about the same charge.
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