Retentiononly

Retentiononly is a subscription retention and lifecycle marketing agency for established ecommerce brands.

We help subscription brands reduce churn, recover more failed payments, increase subscriber lifetime and turn their subscription program into a more predictable and profitable source of recurring revenue.

Our approach is based on first-hand research rather than generic retention advice.

We personally purchased from and subscribed to some of the world’s leading ecommerce subscription brands, including AG1, Magic Spoon, RYZE and IM8. We analyzed their complete subscription journeys—from the initial subscription offer and subscriber onboarding to upcoming-order communication, failed-payment recovery, cancellation experiences and winback strategies.

We then combined the strongest practices from these brands into our own Subscription Retention Action Plan.

For every client, we build and optimize the two main parts of the subscription experience:

13 individual Klaviyo subscription flows

These flows communicate with customers throughout the entire subscriber lifecycle, including:

• Subscription confirmation

• Upcoming-order communication

• Subscription cancellation

• Cancellation objection handling

• Cancellation surveys

• Payment-method updates

• Failed-payment recovery

• Subscription paused

• Subscription unpaused

• Subscription reactivated

• Card expiration

• 3D Secure verification

• Additional subscriber retention communication

Nine optimizations inside Loop

We also optimize the subscription experience directly inside Loop, including:

• Subscriber splash screen

• Founder video

• Subscription benefits page

• Cancellation reasons

• Personalized cancellation offers

• Subscriber rewards and streaks

• Failed-payment settings

• Loop notification settings

• Customer winback flow

We additionally analyze subscription cohorts, cancellation reasons, churn by subscriber month, failed-payment performance and subscriber lifetime to identify the biggest opportunities for improvement.

Selected subscription results

• Reduced churn from 28.6% to 9.1%, representing a 68% reduction in churn.

• Increased average subscriber lifetime from approximately four months to eleven months.

• Helped a supplement brand reach $542K in monthly recurring revenue at 3.58% churn.

• Helped a health and wellness brand retain approximately 90% of subscription customers after six months, while reducing churn to 2.5%.

• Supported a skincare subscription brand generating $723K in monthly recurring revenue while maintaining churn at 7.8%.