Littledata

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel.

• Double revenue from abandoned cart flows in Klaviyo with better flow triggers
• Focus the ad algorithms on high-converting customers by matching Shopify revenue
• No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
• Power up Google Analytics (GA4), tracking checkout steps and recurring orders
• Built for data experts - making it ridiculously easy to get accurate data

Developed by Littledata