Journeywise

Journeywise is a certified Klaviyo partner focused exclusively on retention marketing for DTC brands. We work with health, wellness, travel, supplement, beauty, and pet nutrition brands that are serious about turning one-time buyers into repeat customers.

We're a small, senior-led team. That means the person you talk to is the person doing the work, not a junior account manager relaying messages.

How the partnership works:

We start with an audit of your existing Klaviyo account, flows, segmentation, and deliverability, so we know exactly what's working and what's leaving revenue on the table. From there we build out a full flow architecture (welcome, abandoned cart, post-purchase, winback, browse abandonment) over the first two to three months, tailored to your product and buying cycle.

For subscription brands specifically, that means flows built around the subscription lifecycle, not just the purchase: upcoming-renewal reminders, failed payment recovery, downsell offers before a cancel, and win-back sequences for lapsed subscribers. Retention for a subscription business isn't just "get them to buy again," it's "keep them from leaving in the first place," and we build the Klaviyo side to reflect that.

Once the foundation is live, we shift into ongoing management: campaign strategy and execution, list segmentation, popup and signup flow optimization, and A/B testing across flows and campaigns. Most clients are on a biweekly or monthly call cadence with us, and you'll get regular reporting that ties email and SMS performance back to actual revenue, not just opens and clicks.

We also work alongside in-house teams. If you have designers and copywriters but need someone to own the Klaviyo side, that's a setup we've built specifically for.

Who we're a fit for: Shopify or Shopify Plus brands doing $500K+ in annual revenue who want a retention partner with hands-on Klaviyo expertise, not a generalist agency adding email as an upsell.

Who we're not a fit for: Brands looking for a one-stop-shop handling paid media, SEO, and web dev. We do one thing and do it well.