James Cartwright

Custom Box Builder

Every subscription brand sells differently, and a box builder that works for one store rarely fits another. I build custom box builders on top of Loop that match your exact product range, pricing rules and customer journey, rather than forcing you into a generic template. Whether you need tiered box sizes, mix-and-match products across collections, minimum and maximum quantities, dynamic pricing as the box fills, or rules that stop certain products being combined, the builder is designed around how your business actually works. The experience is styled to your brand and built natively into your Shopify theme, so it feels like part of your store rather than a bolted-on app. Because everything connects directly to Loop, subscriptions created through the builder are fully managed in Loop from day one. Customers can swap products, change box sizes and manage their deliveries through the portal, while your team keeps full visibility of orders and recurring revenue. The result is a smoother path to purchase, higher average order values and a box experience that reflects your brand. It also gives you room to grow, as new products, box types or promotions can be added without rebuilding your setup from scratch.

Custom Subscription Widget

Loop's standard subscription widget covers most stores well, but some brands need a purchase flow that goes beyond the off-the-shelf options. I customise the widget so it supports the exact flows and messaging your customers need to see before they subscribe. This might mean presenting subscription and one-time options in a different layout, showing savings more clearly, offering prepaid plans alongside pay-as-you-go, adding upsells or add-ons at the point of subscribing, or guiding customers to the right delivery frequency for the product. Widgets can also be adapted for specific products, collections or customer segments, so each part of your catalogue is presented in the most effective way. All customisation is built to match your theme and brand, keeping the product page clean and consistent. Because it works directly with Loop, there is no compromise on the reliability of subscription creation, billing or customer management. A well-designed widget makes the value of subscribing obvious at the moment of decision. That clarity typically leads to higher subscription take-up, fewer customer queries and a product page that works harder for your business, while still benefiting from everything Loop offers behind the scenes.

Migration from Another Platform

As subscription businesses grow, the platform that got them started can begin to hold them back. Limited flexibility, costly workarounds and a weaker customer experience all make it harder to scale. I help brands move their subscriptions to Loop so they can take advantage of stronger functionality and a better foundation for growth. Migration is handled carefully from start to finish. I map your existing subscription data, plans, pricing and customer details, plan the move to avoid disruption, and make sure active subscribers continue to be billed correctly once they move across. Your theme, product pages and customer portal are updated so the switch feels seamless to your customers. Alongside the technical move, I review how your subscription offering is set up and identify opportunities to improve it using Loop's features, such as better retention flows, more flexible customer self-service and clearer product options. This means you come out of the migration with an improved setup rather than a like-for-like copy of what you had before. The outcome is a reliable, well-structured subscription operation on Loop, with less manual admin for your team, a better experience for subscribers and the flexibility to keep growing.