
Where creativity meets commerce.
Emulsion Group is a growth practice for consumer brands, pairing brand building with performance marketing to turn stalled or scaling businesses into durable, profitable growth. Led by Jon Levine, a fractional CMO and growth advisor with 20+ years scaling DTC, CPG, apparel, and hospitality brands.

Emulsion Group is a growth advisory and fractional CMO practice for consumer brands, founded by Jon Levine. We pair brand building with performance marketing so growth comes from both sides working together, not one at a time.
Jon brings a marketer's creativity with a banker's command of the numbers. He started his career in investment banking before moving into brand and growth leadership. As the first executive hire and CMO at Hedley & Bennett, he scaled the company from roughly $2M to over $30M in under three years, owning brand, e-commerce, B2B sales, partnerships, and operations. He's since served as fractional CMO and growth advisor to more than 40 consumer brands, including Roam Luggage, Wood Veneer Hub, Bearaby, E-Fish, and West & Willow, and has advised enterprise names like Lands' End, Mr. Cooper, and Nordstrom.
Emulsion works across the full growth stack: brand strategy, growth execution, and internal planning (capital raising, org design, operating cadence) and engages flexibly, whether embedded a few days a week, advisory-only, or on a defined project. Every engagement supports Minds Matter Southern California, a nonprofit Jon co-founded that helps low-income high school students get to and through college.
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