Build Grow Scale - Loop Solutions Inc.

About Build Grow Scale

Build Grow Scale (BGS) is an ecommerce conversion rate optimization (CRO) agency trusted by 2,654+ online brands. Founded by Matthew Stafford, BGS has generated $550M+ in tracked revenue for clients worldwide.

Unlike traditional CRO agencies that deliver reports and slide decks, BGS installs a Profit-Compounding Engine™, a done-for-you revenue system combining behavioral diagnostics, A/B testing, funnel architecture, and analytics infrastructure.

Every element of the buyer journey gets rebuilt for compounding profit: traffic → conversion → retention → LTV. The result is growth that stacks automatically, not campaign-dependent spikes.

BGS operates as an embedded growth department inside each client's business, not a vendor relationship. Their 40+ specialist team of CRO strategists, developers, data scientists, and QA analysts ensures every engagement compounds intelligently over time.

With 15+ years of experience, 1,000+ tests analyzed, and a shared intelligence network across 12+ active stores, BGS clients benefit from proven patterns and breakthroughs before a single test runs on their store.

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At a glance

INDUSTRIES SERVED

Apparel
Autos & Vehicles
Beauty
Books
Home & Garden
Multi-Category
Pet & Animals
Sports

SERVICES

Consulting / Strategy
Conversion Rate Optimization
Website development

LANGUAGE

English

Services & Expertise

Conversion Rate Optimization (CRO)
A/B Testing & Experimentation
Behavioral Analytics
Funnel Architecture & Buyer Journey Design
Analytics Infrastructure (GA4, GTM)
Ecommerce Site Builds & Overhauls
Custom Development
Retention & LTV Optimization
Revenue Diagnostics
Embedded Growth Team

Testimonials

“The team at Build Grow Scale is top shelf. We engaged BGS to help us optimize our website/store CRO and customer experience. I would highly recommend the BGS team. The BGS developers worked very well with our internal developer, which was crucial for the projects success. The BGS team was also resourceful at finding solutions to tricky website optimization problems that had stumped others in the past. During the 6 months we worked with BGS they made significant improvements to our Google analytics and Google tag manager tracking and improved our ability to offer track upsell data so we can make the right offer at the right time. They also skillfully guided us through testing systematic improvements to our checkout, cart and PDP pages, removing friction points and improving clarity. Our website store customer experience is in a much better place as a result of working with the BGS team!”

Farmers Friend at Farmers Friend

“BGS is a phenomenal partner!! they took our website from 0-100 in weeks and absolutely killed it! Definitely would recommend them and will continue to work with them.”

SedMed at SedMed

“We worked with the BGS team to improve our CRO, they were very thourough and did a great job. We had some good wins in the time that we worked with them.”

Clever Poppy at Clever Poppy

“We have had the pleasure of working with BGS for nearly a decade, and I truly cannot speak highly enough of them. They have become far more than just a company we work with, they are a vital partner, trusted advisors, and genuine friends. At this point, they feel like family. Over the past 17 years, we have worked with countless organizations and groups. Many have come and gone, but none have built the kind of lasting relationship we’ve shared with BGS. Their consistency, professionalism, and commitment to excellence have made them an invaluable part of our journey. We look forward to many more years of working alongside the BGS team as we continue to grow our business together.”

Anson Belt & Buckle at Anson Belt & Buckle

“The team is great and is very proactive and reactive to our brands crazy requests. We may not be the easiest to work with (thanks industry), but BGS has handled us with class! ”

Baked Bags at Baked Bags

“The BGS guys are genuinely one of the best companies I've ever worked with. Quick communication and excellent work. One thing I think that really sets them apart is how they treat their clients, every issue or question I had was addressed and handled as if they were partners in my own business.”

Sterlings Wild West at Sterlings Wild West

Media

The CRO Strategy Build Grow Scale Uses to Move Beyond Vanity Metrics

Vanity metrics can make an e-commerce store look successful without improving the bottom line. Matthew Stafford, James Backenstose, and Aleksandar Nikoloski explain why Build Grow Scale prioritizes continuous testing, conversion rate optimization (CRO), and bottom-line revenue over vanity metrics. Build Grow Scale relies on testing and customer insights instead of assumptions about what looks good or feels right. Collaboration, psychology, and continuous experimentation help uncover opportunities that improve conversion rates and help clients win. Learn more about Build Grow Scale's conversion rate optimization services at BuildGrowScale.com.

How Build Grow Scale Gets You ROI Before the First Invoice

Many e-commerce businesses focus on driving more traffic when the biggest opportunity is improving their conversion rate. Matthew Stafford, James Backentose, and Aleksandar Nikoloski explain how Build Grow Scale helps e-commerce brands increase online sales through conversion rate optimization (CRO) before investing more in advertising. Build Grow Scale's conversion rate optimization process starts with website audits and customer research to uncover what's preventing more visitors from becoming customers. Continuous testing helps improve conversion rates, uncover new revenue opportunities, and support long-term e-commerce growth. Learn more about Build Grow Scale's conversion rate optimization services at BuildGrowScale.com.

Matthew Stafford | Ecommerce Revenue Optimization Expert | Partner at Build Grow Scale

eCommerce conversion rate optimization, eCommerce funnels, and conversion data are key to scaling online stores, and Matt Stafford’s journey shows how it all comes together. Before building Build Grow Scale, Matt spent over two decades in the commercial concrete industry, traveling most of the year and managing a large operation. The turning point came after discovering how people were building online businesses with far fewer resources and far more flexibility. Starting with platforms like Teespring and running ads on Facebook, Matt quickly saw what was possible. A small test campaign turned into over $100K in sales in less than a week. Within a few years, that momentum led to more than $15M in online sales and a full transition out of his previous business. But the bigger shift came after a major mistake. Moving from a simple website that converted well to a more complex one led to declining sales and lost revenue. That experience pushed Matt to focus on data, customer behavior, and how websites actually convert. Today, Matt Stafford is known for helping ecommerce brands identify what is happening on their site, improve conversion rates, and scale revenue without relying only on more traffic or ad spend. Learn how eCommerce conversion rate optimization can impact your business by visiting https://buildgrowscale.com/.

Selected Clients