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BGS is an ecommerce CRO agency that installs a Profit-Compounding Engine™, a done-for-you revenue system using behavioral diagnostics, A/B testing, and funnel optimization to make every dollar you spend work harder, automatically.

Build Grow Scale (BGS) is an ecommerce conversion rate optimization (CRO) agency trusted by 2,654+ online brands. Founded by Matthew Stafford, BGS has generated $550M+ in tracked revenue for clients worldwide.Unlike traditional CRO agencies that deliver reports and slide decks, BGS installs a Profit-Compounding Engine™, a done-for-you revenue system combining behavioral diagnostics, A/B testing, funnel architecture, and analytics infrastructure.Every element of the buyer journey gets rebuilt for compounding profit: traffic → conversion → retention → LTV. The result is growth that stacks automatically, not campaign-dependent spikes.BGS operates as an embedded growth department inside each client's business, not a vendor relationship. Their 40+ specialist team of CRO strategists, developers, data scientists, and QA analysts ensures every engagement compounds intelligently over time.With 15+ years of experience, 1,000+ tests analyzed, and a shared intelligence network across 12+ active stores, BGS clients benefit from proven patterns and breakthroughs before a single test runs on their store.

Free 30-Minute Revenue Optimization Diagnostic Call, discover your #1 conversion constraint, no credit card required.

Vanity metrics can make an e-commerce store look successful without improving the bottom line. Matthew Stafford, James Backenstose, and Aleksandar Nikoloski explain why Build Grow Scale prioritizes continuous testing, conversion rate optimization (CRO), and bottom-line revenue over vanity metrics.  

Build Grow Scale relies on testing and customer insights instead of assumptions about what looks good or feels right. Collaboration, psychology, and continuous experimentation help uncover opportunities that improve conversion rates and help clients win.

Learn more about Build Grow Scale's conversion rate optimization services at BuildGrowScale.com.

The CRO Strategy Build Grow Scale Uses to Move Beyond Vanity Metrics

Many e-commerce businesses focus on driving more traffic when the biggest opportunity is improving their conversion rate. Matthew Stafford, James Backentose, and Aleksandar Nikoloski explain how Build Grow Scale helps e-commerce brands increase online sales through conversion rate optimization (CRO) before investing more in advertising.

Build Grow Scale's conversion rate optimization process starts with website audits and customer research to uncover what's preventing more visitors from becoming customers. Continuous testing helps improve conversion rates, uncover new revenue opportunities, and support long-term e-commerce growth.

Learn more about Build Grow Scale's conversion rate optimization services at BuildGrowScale.com.

 How Build Grow Scale Gets You ROI Before the First Invoice

eCommerce conversion rate optimization, eCommerce funnels, and conversion data are key to scaling online stores, and Matt Stafford’s journey shows how it all comes together.

Before building Build Grow Scale, Matt spent over two decades in the commercial concrete industry, traveling most of the year and managing a large operation. The turning point came after discovering how people were building online businesses with far fewer resources and far more flexibility.
Starting with platforms like Teespring and running ads on Facebook, Matt quickly saw what was possible. A small test campaign turned into over $100K in sales in less than a week. Within a few years, that momentum led to more than $15M in online sales and a full transition out of his previous business.

But the bigger shift came after a major mistake. Moving from a simple website that converted well to a more complex one led to declining sales and lost revenue. That experience pushed Matt to focus on data, customer behavior, and how websites actually convert.

Today, Matt Stafford is known for helping ecommerce brands identify what is happening on their site, improve conversion rates, and scale revenue without relying only on more traffic or ad spend.

Learn how eCommerce conversion rate optimization can impact your business by visiting https://buildgrowscale.com/.

Matthew Stafford | Ecommerce Revenue Optimization Expert | Partner at Build Grow Scale

Build Grow Scale

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